East Midlands Railway, which runs train services between London St Pancras and Sheffield, Nottingham, Derby and Leicester, has awarded Meanwhile a place on its creative roster following a review and pitch process.
East Midlands Railway has taken a new approach to its usual agency retention model by having a roster of agencies rather than a single supplier. By choosing to have more agencies on the framework than previously, the business sees an opportunity to increase the diversity of businesses, and so to bring a fresh approach and skillset to each brief.
The process began earlier this year and the brief, which starts immediately, will include conceptualisation and production for advertising campaigns in film, radio and to support the delivery needs for both the East Midlands Railway and Luton Airport Express brands.
Al Marchant, founder and CEO at Meanwhile commented: “We established a really good chemistry with the team at EMR pretty early on, and were absolutely thrilled to learn that we had scored so highly during the tender, and subsequently the creative process. We look forward to supporting them in the challenges ahead, and also collaborating with the other agencies involved.”
